Keep in mind, however, that this is not an exhaustive list. Despite being visual in nature, infographics should always start content-first - that is, with the story you want to tell, and all the supporting research - and all design elements must be chosen carefully to make sure that content is being communicated in the best way possible.īelow, we’ll go through each of the major types of infographics you can find, why you might use them, and what makes them powerful. One of the most important factors in using infographics effectively is making sure that the design you’re using serves the content, rather than the other way around. Semrush Marketplace is a great place to find the perfect infographic designer to do just that. For example, you could download and modify pre-existing infographics templates yourself (though you may run the risk of using a familiar design your competitors have also used), or you could contract a designer to create custom infographics according to the research you provide. If you don’t have a graphic designer on your team, don’t worry! You still have plenty of options. Making sure all the design elements are engaging and reader-friendly.Doing effective research and citing your sources.Organizing your information in a clear and understandable way.Generating new content ideas, and reimagining old content for new formats.Some important skills for infographic creation that your content team is probably already using: Not only that, but your team probably already has many of the most important skills for building infographics - even if you don’t already have a graphic designer. Luckily, lots of free infographic templates are available and easily modified. In addition to standing alone, they can be used to support content in a variety of other formats including text and video.Ĭommon Challenges When Creating InfographicsĪdding infographics to your content strategy may seem intimidating at first, especially if your team doesn’t have writers or graphic designers who have created them before.They’re a great way to repurpose older content, and make use of research you’ve already done.They can communicate all the most important information from your article in a much shorter reading time.Their color palettes and designs can align with your branding - or you can flex your creative muscles.They break down complicated data into short, easy-to-consume bites.They’re visually appealing and easily shareable.Here are just a few advantages infographics have to offer: Infographics may be just one tool in your arsenal, but they’re a powerful tool with a ton of versatility to connect with a lot of different people. A thoughtful, diverse content strategy communicates with your audience on their own level - wherever that level happens to be. Why it matters for you: there’s no reason why we, as content creators, can’t do the same thing those teachers are doing and connect with our audiences in a more powerful way. (In fact, that’s one more place you can probably find infographics - think about all those educational posters your teacher had hanging up around the classroom. This way they can make sure that whether they learn best by seeing, reading, or doing, their students will remember all the most important info from the lesson. Because of this, experienced teachers often design their lessons to appeal to all different types of students. Put simply, everyone absorbs information in different ways. ![]() And because they can so easily be transformed and used across various platforms - from social media to video to in-person presentation aids - they can help you connect with even more people.īut what does this have to do with content marketing? A lot, actually. Because they use bright colors, bold visuals, and shorter snippets of text, they appeal to visual learners who may not have connected to longer texts. But why? What makes them so great - and how the heck do you start using them yourself? Why Should I Use Infographics?įrom an educational point of view, infographics as a content type have a lot of advantages. And all over your twitter, instagram, and even facebook feeds? You can probably find them there, too.īut what’s the deal with these things? Sure, brands of all shapes and sizes love to use them, and audiences love to share their favorites. ![]() ![]() Your favorite educational youtube videos? Also using infographics as a visual aid. Reading the latest blog post from your favorite thought leader? An infographic is there to support the content. ![]() Whether you’re a marketing executive, a content creator, or even just an avid media consumer, you’ve probably already noticed: infographics are everywhere these days.
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